Domain name speculation has been big business for about as long as domain names came onto the free market. Any new type (TLD) has sparked a steep increase in purchases from people who simply registered whatever came to their mind; words and names that may or may not be wanted. If you get lucky, you could be rich overnight!
I have to shamefully admit that I have tried this once… A few years back when .info domains were on a special promotion; any person could freely register 20 of them and only had to pay after 1 year. So I got various 3 character letter/number combinations, and some combinations of keywords aimed at travel, gambling, air tickets etc. and put them on Sedo Parking. Good thing it was free, because I didn’t sell even one of them.
Most recently, the introduction of the “.eu” domain has sparked another gold rush, considerably bigger than the minor ones for country specific domains. Obviously, because .eu does not cover only one country but a large area with in certain cases strong association with the “European Identity”. I can imagine that companies largely selling in Europe, but not specific to one country would love a .eu domain. For exactly this reason, I contacted someone who holds the “.eu” domain of my employer’s name. It was obviously a domain registered for speculation purposes only; You open it and it displays some links and a search, which are not in any way related to the domain name itself. Also, a whois search quickly revealed that the company owning this name was located in the Bahamas!
I have just received a reply to my enquiry regarding what price they’re looking for… 888 Euro! It’s absolutely insane. And this for a name which has no real meaning, is not spelled properly even according to normal perception, and it’s not even a “.com”. Perhaps this company has invested so much in this speculative endeavour and nobody really wants their domains, that in order to cut their losses they need to charge exorbitant amounts for one single domain name…
I for one am of the opinion that this whole affair just makes domain costs spiral out of control unnecessarily. The names are expensive simply because somebody has bought all of them for no valid reason. Same way there are restrictions on registering trademarked names and phrases, there should be rules to prevent this insanity from continuing! There should be trading standards on names, based on how desirable they are, how many letters, which TLD. Not every e-cowboy should be allowed to just occupy large numbers of domain names, and sell them on to others at unjustified premiums; it borders on extortion!


