1-2-3 … Launch!

I realize very well that title made it sound much more exciting than it actually is; but I’ve launched my site; www.alteregouk.com. It was a silent launch (in fact, it’s been up for a week now and I haven’t told anyone yet. Just trying to get Zen cart running smoothly, troubleshoot and debug. Also, I’ve been planning my marketing strategy; how do I get Google to find a completely new site more interesting.

Furiously analyzing the data provided to me from Google Analytics and Webmaster tools. Interestingly I am already getting traffic from google; for the strangest keyword combos… apparently I rank highly for “chinese sex dolls” when searching only UK sites. surprising; I would’ve thought established sites would get the top few results pages.

My first real step in website promotion has been submitting my URL to the Zen Cart showcase. This was more effective than expected; from one day to the next I got 150 unique visitors! (Previously I had maybe 1 or 2). If only roughly 40% weren’t US based whereas my site only sells and delivers in the UK… As you can imagine I’ve had quite a few abandoned shopping carts.

People keep asking me when my site will be done. And I really can’t think of a good reply. Because anyone who operates a web based business knows this: a site is never done, it’s never complete. You always have to develop it and grow it, or it will die.

Therefore I’m still working on and on, writing content, meta tags, descriptions and keeping an eye on traffic data to see if the effort was worth it. It should be another few months before I can tell properly if my efforts paid off. And that is the very worst part of the whole process: I’m way too impatient to be able to wait and see!

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1 Comment »

  1. odzer Said:

    Wow congratulations and I hope that you are going to make a pretty penny out of your new venture. Lets break out the champagne, may be a couple of breezers as well. Cheers!


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