The demise of offline shopping

Well in case you’ve been living in a cave for the past 6 months or so, we’re in a recession, and it seems a big one! People I hear are staying away from watching the news, just afraid of what more bad news it may bring… Every time I go out to do some shopping, I’m reminded of the fact by the ever increasing numbers of shops displaying “closing down sale!” banners. With Woolworth being the first of the lot, more and more stores are facing closure due to decreased demand for anything  really; household goods, clothes, shoes etc.  People have diminished confidence when it comes to spending money; and that is what this economy really needs at the moment. If everybody hoards their money, it will be worthless. Money only has value when it is exchanged for goods or services.

So I did my bit today, going out to buy some clothes. Even though I don’t REALLY need any (according to what my mother would think – if it’s still in one piece and you can physically fit into it, it doesn’t need replacing!) and my bank balance is lower than it should be at this point during the month… But hey, the economy needs me! And I’m happy to oblige.

Although I’m a child of the “internet age” and very comfortable making online transactions, I do enjoy the activity of going out and browsing through physical stuff. Things I can touch and try on, before making a decision. Ironically, being an online entrepreneur as well, I still cannot imagine replacing the offline shopping experience with an online one. Sure you can order clothes and return them in exchange for a different size. But you still have to rely on usually fairly small pictures, in order to make your choice. And especially for girls, trying clothes on is a hugely important part of the decision making process.

But that being said, online shopping has its purpose. When trying on is not an issue (or not desirable due to hygiene considerations) I’m the first to check eBay and whatnot to see what the best deals are. And I’m not the only one. In fact many people, eager to save a few bucks, have started shopping for more and more items online. As the Telegraph writes, last year a 34% increase in online shopping was reported. As pretty much every internet-savvy person out there is aware of: online shops usually keep smaller profit margins, to pay for their much smaller overhead costs. Therefore, the real deals can be found online, no longer on the High Street. Even while I’ve known this for a while, I do catch myself getting outraged sometimes, when I’m looking for something and wander over to an actual shop, only to discover that the item costs twice as much as on some websites I’ve seen…
But to make a long story short, I believe the following – which many successful business people seem to agree with: This is a challenging time, which could open up interesting opportunities for those willing to pursue them. The number of people surfing the net, looking for various products, from clothing to shoes, electronics, CDs/DVDs etc. is set to increase further. Perhaps we will be facing a world in a few years where offline shopping has become outdated. The Ecommerce market is a crowded one to enter as a new player. But with low start up and overhead costs, what do you really have to lose. When 1000 people can survive already, what’s 1001?

And that is why, my new business is about to be launched – www.aelingerie.com –  For exclusive Lingerie, Swim wear, Club wear and fetish/alternative shoes!

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