To promote or not to promote – that is the question…

I’m bored. Bored with as I optimistically call it “steady sales” – bored with the fact that that automatically means when I open my mailbox in the morning, I don’t get many pleasant surprises …

I’m also bored with the fact that I’m roughly on page 50 of google search results for lots of things I would like to rank better in. And I’m bored with an – although steady – not very high number of visitors every day.

Now – newcomers (or those who missed my post from 11 November 2008 – You sell WHAT?! Sex Toys>! *GASP*) may be a little confused regarding what I’m aiming the above remarks at. Well read that post, visit my site AlterEgoUK.com and be confused no more….

So I’ve been thinking about different ways of promoting myself. Being too lazy to fully take online marketing as seriously as I should – considering the adult toy industry is an extremely crowded and competitive one – I decided I’d have to take my efforts offline. It’s not the type of shop, for which people would appreciate leaflets being shoved into their mailboxes at home… (Just imagine, the average Joe of suburbia, picking up the mail from the doormat “Mmm 15% off Butt Plugs and Bondage Gear! Yeah! That’s what I want!”) – In fact I think I’d probably get sued or something.

Neither is it possible for me to do marketing amongst “friends and family”. My family, being mostly abroad, is not my target audience. And my friends… well quite the same problem really. Also, colleagues are not an option, I wouldn’t want that kind of attention in the office… “Oh it’s the dildo girl!”

With the impending launch of my newest website – AELingerie.com – just around the corner, I would like to emphasize further what I’m trying to do here. Not only do I want my sites to sell (reasonably well). I am building a brand here. My second site showing my intentions a bit; I am in the process of launching a whole network of sites, all following the same AE theme. Recognizable through similar logos (incorporating the AE initials – which obviously stand for Alter Ego) and similar graphics (the flower and swirly accents that both my sites use in their design) as well as the use of models dressed up in Black Lingerie, boots, angel wings and Pink hair.

Marketing Strategy #1

The low budget variant – Do I attend every single adult themed exhibition and fair I can find, giving out discount coupons (with the logo, the pink haired angel girl and website URL) to the passing public – knowing that they would not be offended by my website’s topic? (Dressed up in AE style; with a pink wig, black angel wings, slutty boots with high stiletto heels and black mini dress.)

Marketing Strategy #2

More investment necessary – Do I set up an adult themed party service which – just like Tupperware parties used to – allows people to book me for a hen night or whatever to come over with a bunch of naughty products, and allow attendees to place orders for whatever they want. However; keep in mind that people would still have to find out about my service somehow, this would take time and effort doing SEO and offline networking – for which at the moment I have absolutely no starting point.

Please people – give me your insights. Leave a comment with the strategy you think I should follow, or if you can think of a better idea, please go ahead!

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2 Comments »

  1. ggw_bach Said:

    its been hard getting traffic to my blog as well. Sort of lingering around the 80 page views per day … sort of want to double that.

    I’ve been trying to get the word out on twitter, a little bit on Stumble Upon. Not a whole lot of success.

    everyone wants a slice of the attention!

    ggw

  2. hedonist666 Said:

    Yes I can completely relate to that. Adding to the madness is the fact that although I’m fairly aware of SEO techniques, I’m useless when it comes to social marketing and bookmarking etc. I just simply don’t understand it very well. At the moment I’m using Zimbio for my blogs. But again, not very effective.
    That is why I’m starting to think more outside the (online) box.


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